Downtown Beloit is very much a neighborhood, where customers are friends and culture and art are accessible to all.
Beloit has experienced a true renaissance in the past 20 years. With over 160 businesses that make up Downtown Beloit’s Main Street the town has been a Wisconsin Main Street Community since 1988.
A small town with an urban flair, Beloit celebrates the arts in all its forms and gives a warm nod to an industrial past. Hugging the banks of the Rock River just north of the Illinois border, the district boasts over 120 hanging baskets and urns on tree-lined streets, bike paths and a public canoe/kayak launch to encourage walking, biking and skating, as well as quiet, no-wake water sports. Home to Beloit College, the spirit of progressive learning and culture is evident throughout the district.